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Google to release YouTube app for kids

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 Google to release YouTube app for kids

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Opinion:

Cheese

I think this is more a brand awareness, advocacy, and corporate social responsibility project.

This will be relatively low cost, and will introduce children to the YouTube / Google brand. It will also create a halo affect for other Google branded services in the eyes of parents.

It will end up increasing income from other services and improve Google’s brand perception. I hope they expand child friendly services into many more of their offerings, and I believe all major tech companies have a responsibility to focus heavily on online safety. 


Published by Owee , 21.02.2015 at 17:01

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Rachel
Rachel 21 February 15 22:44 I can see windows phone users’ eyes twitching right now… Text hided expand
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Dingo
Dingo 21 February 15 23:43 Seriously, great idea. iOS version please. Text hided expand
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