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Sony may consider rejection of the smartphone business

 

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Sony's smartphone business is not doing great lately, is one of the few units of the Japanese company that is currently losing money in a big way. In light of this, Sony CEO Kazuo Hirai ready to give up the smartphone business.

Sony expects a net loss of $ 1.9 billion in the current fiscal year, with the phone division is mainly responsible for the loss.

As you know, this year Sony is to start a new family of smartphones, including the Xperia Z4, Z4 contract and Z4 Ultra.

 

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Stfuman

And nobody gives a damn about Windows Phones from whoever they are. This is a future where Xiaomi, Huawei, Lenovo and Apple will take the market.  

Buckeyestar

Sony didn't finish in 3rd place this console generation, they finished 2nd. Xbox was 3rd worldwide. The US isn't the only market. 

 
 

Guynan

This is so damn sad. I think also the software skin is a bit dated, hopefully it improves with lollipop. My friend bought a z3 coming from an iPhone -on my recommendation- and he loves the design but he has a few qualms over the skin. I agree with the marketing, if they pushed it as a galaxy slayer and iPhone competitor it would sell more. A Sony nexus would be nice. 

 

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