Opinion:
TyrionLannister
IMO, design matters. A product should look and feel good and like a 700$ product. But beyond that, I find no sense to run beauty contest among flagships and consumers getting psyched about the design of M9 or S6 or Z4 and deciding to buy phone directly from that. There are a lot more factors to consider in a phone apart from the design like screen, battery life, real life performance( *cough g flex 2 *cough), one handed usability, unique features etc etc.