Even though Apple is expected to launch a new supersized iPad model in 2015, that’s not going to be enough to improve Apple’s iPad sales this year, KGI Securities analyst Ming-Chi Kuo revealed in a note to investors on Friday.
In the first half of 2015 alone, iPad shipments will drop significantly, with Apple seen selling about 18 million units. Shipments will increase in the second half of the year, but Kuo believes Apple will struggle sell 45 million iPads for the full year.
Apple sold 63.4 million iPads in 2014, retaining its spot as the No. 1 tablet maker in the world, even though its market share continued to drop compared to previous years.
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Ursh
That's because it's too big to be a consumption device and not functional enough to be a productivity device.
Mr_Data
I'll buy one if it's light enough(around 500g). The screen will be as big as an A4 paper, perfect for document editing. Also it will come handy for everything else(games, videos, webpages, etc).
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Adornoe
If it's got the Apple logo on it, it will sell well, even if it doesn't really improve on the current iPad Air device. Just call it "new" or "improved" and call it by a different name, and voila!, instant success.